Search Engine Optimization

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe?
  • How do you measure your success?
  • Whats your experience in my industry?
  • Whats your experience in my country/city?
  • Whats your experience developing international sites?
  • What are your most important SEO techniques?How long have you been in business?
  • How can I expect to communicate with you?
  • Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

via Search Engine Optimization SEO – Webmaster Tools Help.

They also link to a news story about how a rogue SEO got caught by the FTC. You can learn more about SEO at or if you like working with spreadsheets take a look at

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