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SEO tech news

Introducing Railgun

CloudFlare Railgun™

As a CloudFlare Optimized Partner, we are thrilled to offer the CloudFlare Railgun™ technology to all our customers. Railgun is CloudFlare’s latest performance optimization technology that gives you significant improvements in site load times. To activate Railgun, log into your control panel and select Railgun “On”. Read on for additional details and instructions:

railgun-map

Railgun ensures that the connection between our network and the CloudFlare network is as fast as possible. Railgun achieves a 99.6% compression ratio for previously uncacheable web objects by using techniques similar to those used in the compression of high-quality video. The average website can expect a 1.43x performance increase.

railgun-details

When a request is made to a CloudFlare server for a web page that is not in cache CloudFlare makes an HTTP connection to the origin server to request the page. It’s that HTTP connection that Railgun accelerates and secures.

Even highly dynamic websites change slowly

Railgun works by recognizing that uncacheable web pages do not change very rapidly. For example, during an experiment, the CNN.com homepage HTML was captured once, and then again after 5 minutes and then again after one hour. The page sizes were 92,516, five minutes still 92,516 and one hour later 93,727.

CNN sets the caching on this page to 60 seconds. After one minute, it is necessary to download the entire page again. However, looking inside the page, not much has changed. In fact, the change between versions is on the order of 100s of bytes out of almost 100k. Here’s a screenshot of one of the binary differences between the CNN home page at five minute intervals. The yellow bytes have changed, the rest have not.

railgun-data

Experiments at CloudFlare have revealed similar change values across the web. For example, reddit.com changes by about 2.15% over five minutes and 3.16% over an hour. The New York Times home page changes by about 0.6% over five minutes and 3% over an hour. BBC News changes by about 0.4% over five minutes and 2% over an hour.

Although the dynamic web is not cacheable, it is also not changing quickly. That means that from moment to moment there’s only a small change between versions of a page. CloudFlare Railgun uses this fact to achieve very high rates of compression. This is very similar to how video compression looks for changes from frame to frame; Railgun looks for changes on a page from download to download.

Railgun Technology

Railgun consists of two components: the sender and the listener. The sender is installed at every CloudFlare data center around the world. The listener is a software component that we have installed on our network for customers.

The sender and listener establish a permanent TCP connection that’s secured by TLS. This TCP connection is used for the Railgun protocol. It’s an all binary multiplexing protocol that allows multiple HTTP requests to be run simultaneously and asynchronously across the link. Or in other words, a persistent connection is opened between CloudFlare’s network and ours and eliminates the overhead of TCP.

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SEO

Web Designer’s Guide To Copywriting Profits | Webdesigner Depot

If a web design agency wants to increase their sales, there’s one way that’s easier and quicker than the rest: sell copywriting services.

When you sell copywriting to your clients, their websites will achieve more sales and better results.

In addition, your projects will run more smoothly and efficiently.

via Web Designer’s Guide To Copywriting Profits | Webdesigner Depot.

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Geekery SEO UX www

The Complete WordPress-as-a-CMS Guide: Benefits, Tips, Common Questions and Inspiration

The WordPress platform offers a simple user interface when it comes to other content management systems. After logging into WP you’ll arrive at the dashboard. The WordPress dashboard allows you to change many elements of your website without having to know a line of code. You can change/edit images, pages, posts, content and a variety of other features fairly quickly. Check out the logged in WP dashboard below:

(WordPress dashboard)

User Friendly:

WordPress is extremely user friendly. Other content management systems boast about their endless list of features, but more often than not, they are extremely complicated to use. WordPress however, is easy to adapt to without any needed support. To add a new post to your blog/website you’ll need to create a new post, customize the URL, upload/edit content and “update” the page, which will push it live on your site. Check out this process below:

(WordPress Dashboard – Editing & Posting Content)

via The Complete WordPress-as-a-CMS Guide: Benefits, Tips, Common Questions and Inspiration | Inspired Magazine.

Categories
SEO

Search Engine Optimization

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe?
  • How do you measure your success?
  • Whats your experience in my industry?
  • Whats your experience in my country/city?
  • Whats your experience developing international sites?
  • What are your most important SEO techniques?How long have you been in business?
  • How can I expect to communicate with you?
  • Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

via Search Engine Optimization SEO – Webmaster Tools Help.

They also link to a news story about how a rogue SEO got caught by the FTC. You can learn more about SEO at http://www.noblesamurai.com/ or if you like working with spreadsheets take a look at simplewebmethodology.com

Categories
SEO

How to get site traffic – a few links

How To Generate Targeted Site Traffic Without Search Engines

10 Tips for Promoting Your Forum

and finally..

How To Drive Traffic to Your Blog – The Advice of a 12 Year Old


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SEO

Basics of SEO

http://blog.outer-court.com/archive/2007-01-07-n13.html

Categories
SEO

Google Optimiser

Some additional explanation about the virtues of using Google’s web optimising tools here

Categories
SEO

Alternatives to Adsense

Here’s a massive list of adsense alternatives

Categories
SEO

A rather long check list of things to consider when making sites

18 Questions Your CEO Forgot to Ask When Building Your Website

Categories
SEO

10 things to make or break a web site

These are the top 10 things I learned from attending the Dconstruct 2006 in Brighton earlier this month. Coincidentally also happened here in San Francisco 🙂