Ten great e-commerce product pages

Amazon’s product pages are long and require lots of reading and scrolling (it would take screenshots to show the whole iPod Touch page) to digest the lot, but the pages clearly work well, and contain plenty of innovations that are now commonplace on e-commerce sites.

The most obvious of these innovations is user reviews, but the cross-selling options (customers who bought this also bought…) are also inspired.┬áThe pages may be cluttered, but if customers are looking for any information about a product, it’s almost certain to be on the page somewhere.

via Ten great e-commerce product pages | Econsultancy.

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