All posts in SEO

Web Designer’s Guide To Copywriting Profits | Webdesigner Depot

If a web design agency wants to increase their sales, there’s one way that’s easier and quicker than the rest: sell copywriting services.

When you sell copywriting to your clients, their websites will achieve more sales and better results.

In addition, your projects will run more smoothly and efficiently.

via Web Designer’s Guide To Copywriting Profits | Webdesigner Depot.

The Complete WordPress-as-a-CMS Guide: Benefits, Tips, Common Questions and Inspiration

The WordPress platform offers a simple user interface when it comes to other content management systems. After logging into WP you’ll arrive at the dashboard. The WordPress dashboard allows you to change many elements of your website without having to know a line of code. You can change/edit images, pages, posts, content and a variety of other features fairly quickly. Check out the logged in WP dashboard below:

(WordPress dashboard)

User Friendly:

WordPress is extremely user friendly. Other content management systems boast about their endless list of features, but more often than not, they are extremely complicated to use. WordPress however, is easy to adapt to without any needed support. To add a new post to your blog/website you’ll need to create a new post, customize the URL, upload/edit content and “update” the page, which will push it live on your site. Check out this process below:

(WordPress Dashboard – Editing & Posting Content)

via The Complete WordPress-as-a-CMS Guide: Benefits, Tips, Common Questions and Inspiration | Inspired Magazine.

Search Engine Optimization

Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe?
  • How do you measure your success?
  • Whats your experience in my industry?
  • Whats your experience in my country/city?
  • Whats your experience developing international sites?
  • What are your most important SEO techniques?How long have you been in business?
  • How can I expect to communicate with you?
  • Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

via Search Engine Optimization SEO – Webmaster Tools Help.

They also link to a news story about how a rogue SEO got caught by the FTC. You can learn more about SEO at http://www.noblesamurai.com/ or if you like working with spreadsheets take a look at simplewebmethodology.com

How to get site traffic – a few links

Basics of SEO

http://blog.outer-court.com/archive/2007-01-07-n13.html

Google Optimiser

Alternatives to Adsense

Here’s a massive list of adsense alternatives

A rather long check list of things to consider when making sites

10 things to make or break a web site

These are the top 10 things I learned from attending the Dconstruct 2006 in Brighton earlier this month. Coincidentally also happened here in San Francisco :)

Google localised results

Although this is already widely known in the SEO community, this article provides a neat summary of how results are country dependant. The TLD does not have much affect either, even though Google considers .us to be the same as .com – try going to google.us and see where it takes you. I wrote to Vint Serf about this but got no reply.

By the way, all web-tart hosting is UK based as this reflects its clients business base, despite the temptation of using incredibly cheap hosting from USA such as dreamhost. It just wouldn’t provide the right google search results for our clients.